how we look
These branding guidelines will help you determine the best way to use our logo. Web and Print versions of the logo are ready for you to download and use as directed a little further down this page.
Our logo is a very valuable asset
We must treat it nicely. We make it nice and easy with only a few steps.
This logo is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers
and product packaging. The logo can be used with or without the strapline.
The Black and White or single colour version is only for situations where colour is not an option.
The same logo is to be used for all screen work, including websites, banners, and presentations. Please make sure you are using the size that fits best for your needs.
All recomended size options have been prepared for you in web ready formats to download.
[useyourdrive dir=”0B5iOkdmvBzM1LVdyQmdGTWFSOFk” mode=”files” viewrole=”administrator|editor|guest” downloadrole=”all” filelayout=”list” candownloadzip=”1″ roottext=”Tapaas Brand Elements” notificationdownload=”1″]
Do’s and dont’s.
You take the time to dress well. Take a moment to think about how to apply the Tapaas logo.
01 Space around the logo
Always leave the logo some space to breath. Use white or neutral backgrounds.
02 When using the strapline
Leave the logo some space to breath its just a little different with the strapline. Use white or neutral backgrounds.
03 If the unavoidable happens
If you simply have no option to sit the Tapaas logo on a colour or image we prefer you use the negative logo.
04 Red alert!
Do not sit the logo on yucky colours. You can work with our colours.
05 Not cool
Do not use the positive or negative logo on backgrounds that are too light or cluttered.
06 Not right
Do not rotate or tilt the logo.
07 Not outstanding
Do not add embelishments like drop-shadows, embossings etc. to the logo.
These are what give us or personality. We’re bright, bold, colourful and confident. They’re simply warm and friendly.
Tapaas has selected the Open Sans font family. A humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Download Open Sans
Use of our brand materials
Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Tapaas name or logo. And please don’t edit or change the Tapaas logo — we like it how it is!
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “works with Tapaas” or “compatible with Tapaas” (as long as it’s true!).
You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos or screenshots on book covers, for example.
Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Tapaas, Inc.”
Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “Tapaas” or any confusingly similar words.
Developers of our API can use brand materials in accordance with our Developer Branding Guidelines.
If you use Tapaas and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines. For example, “we use Tapaas! [linked logo or link near logo]” or “here’s a photo set (hosted on Tapaas!).”
While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.
Feel free to email firstname.lastname@example.org. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English).